Some of the Google lead generation services are highly effective and pleasantly affordable. Google Guaranteed and Google My Business are two services that fit that description and most local businesses should utilize them.
Google Guaranteed
With Google Guaranteed, customers have extra assurance they are dealing with a certified and pre-screened provider. To the provider, that is a significant competitive advantage. The presence of the checkmark logo is more than a certification that the provider has been vetted for the work they provide. A customer signing up for a service through Google Guaranteed has assurance from Google that if something goes wrong with the job they may be compensated by Google.
The base price for Google Guaranteed is currently very low; there is no guarantee it will stay that way.
Google My Business
Creating a business profile is important for any service business. Your profile, including your phone number, business address, and link to your website, will be available to anyone who is searching for you. Google My Business takes it a bit farther, to get you a higher listing than your competitors under the accompanying regional business map.
If you are a general contractor, roofer, auto repair shop or any other service provider, you will want to be high on the list of businesses under the map when a potential customer goes online and searches for a phrase like “plumber near me.”
The starting price for Google My Business is very reasonable.
Google Ads
You can’t go wrong with Google Guaranteed or Google My Business, but you can quickly blow past even a substantial Pay Per Click budget with Google Ads. Managing a complex PPC budget takes research, testing, creative thinking, and careful monitoring. Buying ads on Google is a bidding process that comes with surprises, occasional disappointments, and big rewards in terms of quality leads. If you don’t get it right, you could end up spending big money on non-productive ads and missing those that would deliver the quality leads you are looking for.
Local Leads Live can guide you through the pitfalls and challenges of dealing with these Google services and many more. Similar services, each with their own unique requirements, are available and should be used on Microsoft, Bing, and Yahoo.
